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TR Business: “​Gen Z travel retail workshop to take place ahead of TFWA Cannes”
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TR Business: “​Gen Z travel retail workshop to take place ahead of TFWA Cannes”

Gen Z travel retail workshop to take place ahead of TFWA Cannes

The GenZ RedY workshop will take place on Sunday 1 October.

Blueprint and m1nd-set have teamed up to deliver a workshop for travel retail stakeholders on Generation Z consumers on Sunday 1 October in Cannes, ahead of the TFWA World Exhibition and Conference.

The GenZ RedY workshop will see the Copenhagen-based business development agency and Swiss industry research group share insights and exclusive data to help participants gain a better understanding of the Gen Z consumer segment.

“The workshop will provide exceptional insights and facilitate debates on how Gen Z consumers will shape travel retail shopping in the coming years,” said m1nd-set owner and CEO, Peter Mohn.

“Each participant will receive exclusive Gen Z data as part of the package.”

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Global Travel Retail Magazine: “​Blueprint and m1nd-set launch Gen Z focused consultancy program for GTR”
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Global Travel Retail Magazine: “​Blueprint and m1nd-set launch Gen Z focused consultancy program for GTR”

Travel retail research agency m1nd-set and business development consultancy blueprint are partnering to deepen the global travel retail industry’s understanding of the Gen Z consumer segment.

Titled “GenZ RedY”, the insights and consultancy program aims to help industry stakeholders understand the unique nature and diverse behavioral traits of this young shopper segment. The program, which is developed by both blueprint and m1nd-set, will explore how Gen Zs behave, what they shop for, why, where, and most importantly, where and how they can be reached with targeted marketing messaging.

The program will also explore how Gen Zs from across the globe behave when traveling and when shopping in travel retail and how their behavior differs from other shopper segments.

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TR Consumer Forum: “Revenge spend is over and AI/AR/VR is in, say experts”
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TR Consumer Forum: “Revenge spend is over and AI/AR/VR is in, say experts”

Forum: Revenge spend is over and AI/AR/VR is in, say experts

The time for AR/VR and AI is here, the TR Consumer Forum TR in Ten panel says.

The age of pent-up travel retail revenge spend is over and stakeholders must embrace the opportunities offered by virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), a panel of experts has said.

Speaking on the future-gazing TR in Ten panel at last week’s TR Consumer Forum, Anna Marchesini, Head of Business Development at research agency m1nd-set, said that consumers are used to AR and how it integrates into daily life.

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TR BUSINESS: “Blueprint and m1nd-set launch Gen Z insights and consultancy programme”
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TR BUSINESS: “Blueprint and m1nd-set launch Gen Z insights and consultancy programme”

Travel retail stakeholders are now able to gain a deeper understanding of the Generation Z consumer segment thanks to a new insights and consultancy programme launched by m1nd-set and Blueprint.

Titled GenZ RedY, the new service aims to help those in the global travel retail industry to understand the ‘unique nature’ and ‘diverse behavioural traits’ of this young shopper segment (currently aged between 10 and 27).

The programme, which has been developed hand in hand by the Switzerland based travel retail research agency and the business development agency, will explore how Gen Zs behave, what they shop for, why, where, and how they can be reached with targeted marketing messaging.

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Moodie Davitt: “Summerbird Organic partners with Blueprint as it steps up travel retail focus”
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Moodie Davitt: “Summerbird Organic partners with Blueprint as it steps up travel retail focus”

Danish chocolate specialist Summerbird Organic is planning to expand its travel retail presence in partnership with Copenhagen-based business development agency Blueprint.

The brand launched two standalone shops at Copenhagen Airport in 2019. To extend its travel retail footprint, it was listed by Gebr. Heinemann at its Travel Value stores at the airport in 2021.

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TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”
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TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”

A one-stop shop for consulting, distribution, advisory board and business angel investments, Blueprint, which was founded in 2016, is achieving its core vision to assist companies with accelerating their travel retail businesses.

“Clients may need go-to-market strategies, commercial sparring, advisory board support and investments whereas others seek insights on how travel retail customers will shop in airports and onboard cruises the coming years,” said Henningsen.

“This broad spectrum of capabilities allow us take on a smaller projects like vetting pricing strategies and product development while also being able to develop and execute travel retail go-to-market strategies.”

Its experienced team has supported a wide range of clients from start-ups to market leaders across all categories, including Wolford, Tommy Hilfiger, Calvin Klein, MessyWeekend, Summerbird, Rawbite, Simply Chocolate, BitMore, GreyLime, among others.

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TRBusiness: Global Industry Survey 2023: Gauging trading expectations & challenges
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TRBusiness: Global Industry Survey 2023: Gauging trading expectations & challenges

TRBusiness is publishing in full a wealth of responses to several pressing questions that offer a crucial temperature check on the health of the global DF&TR industry. Thomas Henningsen, Partner, Blueprint: “We expect 2023 to be a promising year. We believe that the biggest opportunity travel retail is facing is adapting to the changing traveller profile. By 2028, Next Gen, Gen Z and millennials will represent 60% of travellers. These younger, greener and less affluent travellers will continue to seek out extraordinary shopping experiences, fundamentally changing the brand landscape as we know it.”

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