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TR BUSINESS: “Blueprint and m1nd-set launch Gen Z insights and consultancy programme”
Travel retail stakeholders are now able to gain a deeper understanding of the Generation Z consumer segment thanks to a new insights and consultancy programme launched by m1nd-set and Blueprint.
Titled GenZ RedY, the new service aims to help those in the global travel retail industry to understand the ‘unique nature’ and ‘diverse behavioural traits’ of this young shopper segment (currently aged between 10 and 27).
The programme, which has been developed hand in hand by the Switzerland based travel retail research agency and the business development agency, will explore how Gen Zs behave, what they shop for, why, where, and how they can be reached with targeted marketing messaging.
TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”
A one-stop shop for consulting, distribution, advisory board and business angel investments, Blueprint, which was founded in 2016, is achieving its core vision to assist companies with accelerating their travel retail businesses.
“Clients may need go-to-market strategies, commercial sparring, advisory board support and investments whereas others seek insights on how travel retail customers will shop in airports and onboard cruises the coming years,” said Henningsen.
“This broad spectrum of capabilities allow us take on a smaller projects like vetting pricing strategies and product development while also being able to develop and execute travel retail go-to-market strategies.”
Its experienced team has supported a wide range of clients from start-ups to market leaders across all categories, including Wolford, Tommy Hilfiger, Calvin Klein, MessyWeekend, Summerbird, Rawbite, Simply Chocolate, BitMore, GreyLime, among others.
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