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TRBusiness: “Blueprint & Hanse help Messyweekend secure trio of inflight retail listings”
Accessible eyewear brand Messyweekend has secured inflight retail listings with Eurowings, Discover Airlines and Marabu Airlines, aided by its travel retail partners Blueprint and Hanse Distribution.
The Danish handcrafted eyewear house, established in Copenhagen, has major plans for travel retail in 2024 as it seeks to establish itself as the go-to brand for accessibly priced lifestyle eyewear.
“We are thrilled that Messyweekend has been listed onboard Eurowings, Discover Airlines and Marabu Airlines,” said Hanse Distribution’s Sales Director Inflight Jakob Barthe.
This was followed by QAEZ International and on-board Lufthansa last year, with the help of German partner Hanse Distribution.
The brand now has further inflight listings in the pipeline and is also targeting airports and cruise ships, with Southeast Asia, Canada, Mexico and Brazil on the hit list.
TRBusiness: “How Messy Weekend is to clean up in TR”
known for its affordable Scandinavian designed eyewear, Copenhagen born MessyWeekend has earned a dedicated following for its designs, and the company's work in caring for the community and the planet. The brand launched in global travel retail in October 2022 in Gebr. Heinemann's main duty-free store at Copenhagen Airport (CPH), and has since gone on to achieve listings with Hanse Distribution and Amsterdam-based Qaez International. This is in addition to an exclusive collaboration with Norwegian, exhibiting at the 2023 TR Consumer Forum in Vienna (via the Blueprint stand), and its ocean cleaning efforts so far contributing towards removing 250 tonnes of plastic from the deep blue. Looking ahead, MessyWeekend, and its business development agency partner Blueprint, sees great potential for the brand in the channel.
TR Business: “Travel retail accelerator Blueprint launches Seed Capital investment arm”
Copenhagen born business development agency Blueprint is launching a new investment entity titled Seed Capital, to fund businesses that are passionate about travel retail and to encourage innovation and boost newness in the channel.
TR Business: “Gen Z travel retail workshop to take place ahead of TFWA Cannes”
Gen Z travel retail workshop to take place ahead of TFWA Cannes
The GenZ RedY workshop will take place on Sunday 1 October.
Blueprint and m1nd-set have teamed up to deliver a workshop for travel retail stakeholders on Generation Z consumers on Sunday 1 October in Cannes, ahead of the TFWA World Exhibition and Conference.
The GenZ RedY workshop will see the Copenhagen-based business development agency and Swiss industry research group share insights and exclusive data to help participants gain a better understanding of the Gen Z consumer segment.
“The workshop will provide exceptional insights and facilitate debates on how Gen Z consumers will shape travel retail shopping in the coming years,” said m1nd-set owner and CEO, Peter Mohn.
“Each participant will receive exclusive Gen Z data as part of the package.”
TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”
A one-stop shop for consulting, distribution, advisory board and business angel investments, Blueprint, which was founded in 2016, is achieving its core vision to assist companies with accelerating their travel retail businesses.
“Clients may need go-to-market strategies, commercial sparring, advisory board support and investments whereas others seek insights on how travel retail customers will shop in airports and onboard cruises the coming years,” said Henningsen.
“This broad spectrum of capabilities allow us take on a smaller projects like vetting pricing strategies and product development while also being able to develop and execute travel retail go-to-market strategies.”
Its experienced team has supported a wide range of clients from start-ups to market leaders across all categories, including Wolford, Tommy Hilfiger, Calvin Klein, MessyWeekend, Summerbird, Rawbite, Simply Chocolate, BitMore, GreyLime, among others.
TRBUSINESS: Bitmore builds GTR presence through Blueprint and BORN Nordic tie-ups
Consumer technology and accessories brand Bitmore has partnered with consulting firm Blueprint and tech distributor BORN Nordic to expand its footprint in Global Travel Retail across the Nordic region.
TRBusiness: Global Industry Survey 2023: Gauging trading expectations & challenges
TRBusiness is publishing in full a wealth of responses to several pressing questions that offer a crucial temperature check on the health of the global DF&TR industry. Thomas Henningsen, Partner, Blueprint: “We expect 2023 to be a promising year. We believe that the biggest opportunity travel retail is facing is adapting to the changing traveller profile. By 2028, Next Gen, Gen Z and millennials will represent 60% of travellers. These younger, greener and less affluent travellers will continue to seek out extraordinary shopping experiences, fundamentally changing the brand landscape as we know it.”
TRBusiness: VIDEO - Highlights of the TR Consumer Forum 2022 in Limassol, Cyprus
The dynamism of the second annual TR Consumer Forum, organised by TRBusiness and m1nd-set, is captured in the official video, which is available to watch below.
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