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Moodie Davitt: “Summerbird Organic partners with Blueprint as it steps up travel retail focus”
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Moodie Davitt: “Summerbird Organic partners with Blueprint as it steps up travel retail focus”

Danish chocolate specialist Summerbird Organic is planning to expand its travel retail presence in partnership with Copenhagen-based business development agency Blueprint.

The brand launched two standalone shops at Copenhagen Airport in 2019. To extend its travel retail footprint, it was listed by Gebr. Heinemann at its Travel Value stores at the airport in 2021.

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TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”
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TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”

A one-stop shop for consulting, distribution, advisory board and business angel investments, Blueprint, which was founded in 2016, is achieving its core vision to assist companies with accelerating their travel retail businesses.

“Clients may need go-to-market strategies, commercial sparring, advisory board support and investments whereas others seek insights on how travel retail customers will shop in airports and onboard cruises the coming years,” said Henningsen.

“This broad spectrum of capabilities allow us take on a smaller projects like vetting pricing strategies and product development while also being able to develop and execute travel retail go-to-market strategies.”

Its experienced team has supported a wide range of clients from start-ups to market leaders across all categories, including Wolford, Tommy Hilfiger, Calvin Klein, MessyWeekend, Summerbird, Rawbite, Simply Chocolate, BitMore, GreyLime, among others.

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TRBusiness: Global Industry Survey 2023: Gauging trading expectations & challenges
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TRBusiness: Global Industry Survey 2023: Gauging trading expectations & challenges

TRBusiness is publishing in full a wealth of responses to several pressing questions that offer a crucial temperature check on the health of the global DF&TR industry. Thomas Henningsen, Partner, Blueprint: “We expect 2023 to be a promising year. We believe that the biggest opportunity travel retail is facing is adapting to the changing traveller profile. By 2028, Next Gen, Gen Z and millennials will represent 60% of travellers. These younger, greener and less affluent travellers will continue to seek out extraordinary shopping experiences, fundamentally changing the brand landscape as we know it.”

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