Blueprint invests in Indivd to power AI-driven airport retail evolution
Business development consultancy Blueprint has become a shareholder in Indivd, a Stockholm-based artificial intelligence (AI) technology company pioneering privacy-first analytics.
The partnership signals a key step forward in Blueprint’s vision of how AI will reshape the airport shopping journey, evolving it from transactional retail into predictable, hyper-personalised and memorable traveller experiences.
“By uniting Blueprint’s strategic foresight with Indivd’s patented and GDPR-compliant AI technology, we have implemented a powerful capability; tracking and predicting shopping behaviour and turning findings into actionable recommendations for airports, retailers and brands,” commented Blueprint partner Karl Walter.
“The best part is that this set-up is easy-to-use, cheap to run and comes with the highest degree of accuracy.”
Blueprint advances its AI vision
Blueprint Partner Thomas Kaneko-Henningsen added: “By 2030, the competitive divide in airport retail will be between those hubs that leverage AI to monetise shopping in progressive ways and those that don’t.
“Together with Indivd, we deliver unique value in terms of advising the airport community on how to engage with travelling customers.”
The partnership comes as AI is set to transform global retail. The AI market is projected to generate US$1.81 trillion by 2030, with McKinsey estimating US$400-US$660 billion in annual value for retail and consumer goods.
According to Forbes, 51% of global shoppers now use AI for price checking; 45% for product inquiries; and 41% for budget planning.
Founded in 2017, Indivd has developed a patented AI platform that converts standard in-terminal and in-store 2D camera systems into powerful, privacy-first footfall tracking and visitor-analytics tools – all while maintaining complete anonymity.
Beyond measuring movement, Indivd’s AI understands intent, learning from anonymised behavioural data to anticipate travellers’ engagement, dwell time and likelihood of purchase. This predictive insight helps airports and retailers refine layouts, optimise category mix, and drive conversions.
Indivd technology’s 99.11% accuracy, scalability, and full GDPR compliance have made it the solution of choice for over 50 major retailers worldwide.
Its 99.11% accuracy, scalability, and full GDPR compliance have made it the solution of choice for over 50 major retailers worldwide, with the first airport implementation now underway.
Blueprint’s investment in Indivd is rooted in a belief that the future of airport shopping lies in data-driven empathy; blending the precision of AI with a human understanding of emotion and intention.
Indivd Chief Product Owner Fredrik Amréus Hammargården noted: “Blueprint brings strategic strength, industry insight and market access. Their deep understanding of airport dynamics, retail evolution, and the traveller mindset will help us accelerate our expansion into airports worldwide. Together, we’re building the foundation for the next era of AI-driven airport intelligence.”
Beyond measuring movement, Indivd’s AI also understands intent, learning from anonymised behavioural data to anticipate travellers’ behaviour.
The partnership integrates Indivd’s technology with Blueprint’s strategic airport commerce expertise, enabling data-smart environments where technology quietly enhances both experience and performance across:
In-terminal wayfinding: Helping travellers navigate airside and landside terminals
In-terminal space management: Optimising space allocation for retail, F&B, duty free, pop-ups, experiential retail zones and lounges
In-store category management: Optimising space allocation between brands and product categories
Enhanced store performance: Real-time insights into how in-store retail zones are performing
Analysing rent levels: Adjusting rent per store unit according to turnover, footfall, bounce rates and dwell time
Future-proofing shopping behaviour: Predicting shopping behaviour based on historical data
Blueprint Partner Sonja Soskic concluded: “Leveraging Blueprint’s and Indivd’s combined capabilities enables the dynamic adaptation of airport retail layouts and designing customer experiences that align with traveller moods and motivations. Ultimately, this means transforming airports into intelligent marketplaces catering to experience-hungry travellers.”