Business development consultancy Blueprint has become a shareholder in Indivd, a Stockholm-based artificial intelligence (AI) technology company pioneering privacy-first analytics.

The partnership signals a key step forward in Blueprint’s vision of how AI will reshape the airport shopping journey, evolving it from transactional retail into predictable, hyper-personalised and memorable traveller experiences.

“By uniting Blueprint’s strategic foresight with Indivd’s patented and GDPR-compliant AI technology, we have implemented a powerful capability; tracking and predicting shopping behaviour and turning findings into actionable recommendations for airports, retailers and brands,” commented Blueprint partner Karl Walter.

“The best part is that this set-up is easy-to-use, cheap to run and comes with the highest degree of accuracy.”