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Blueprint celebrates strong 2025, gearing up for ten-year anniversary
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Blueprint celebrates strong 2025, gearing up for ten-year anniversary

Blueprint is closing 2025 on a high note. The Copenhagen-based travel retail consultancy has delivered another year of growth focusing on helping airports, retailers and brands rethink what comes next.

Thomas Kaneko Henningsen, Blueprint Partner, said, “I do not recall experiencing this degree of unpredictability, instability and rapid change on a global scale during my 25 years in this industry. We are at a critical crossroad where the old travel retail playbook is being phased out and replaced by a new one shaped by younger lifestyle travelers, AI (artificial intelligence) technology, experiential retail, social commerce and highly volatile geopolitics.”

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Blueprint onboards Gen Z advisors to help DF&TR clients maximise relevance
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Blueprint onboards Gen Z advisors to help DF&TR clients maximise relevance

Copenhagen-based consultancy Blueprint is deepening its efforts to bring the duty free and travel retail (DF&TR) industry actionable insights on appealing to Gen Z shoppers, by assembling a panel of consultants from the generation to advise on projects for clients.

“At Blueprint, we believe the best way to anticipate younger shoppers’ impact on travel retail is to invite them into the strategy room,” said Blueprint Partners Sonja Soskic, Karl Walter and Thomas Kaneko-Henningsen.

“Welcoming the next generation of thinkers is a dynamic way to future-proof our work by unlocking raw insight, cultural fluency and mobile-first instincts that challenge old assumptions and shape new perspectives. It is a breath of fresh air.”

The move underscores the influence of Gen Z and how they are expected to make their mark on the travel retail industry in the coming years.

According to m1nd-set research, there are 2.5 billion Gen Z globally – that’s 32% of the population.

Furthermore, Gen Z is expected to account for 1.2 billion  global passengers flying in 2028, when they are on track to outnumber millennials as the largest global airline passenger group.

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Blueprint invests in Indivd to power AI-driven airport retail evolution
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Blueprint invests in Indivd to power AI-driven airport retail evolution

Business development consultancy Blueprint has become a shareholder in Indivd, a Stockholm-based artificial intelligence (AI) technology company pioneering privacy-first analytics.

The partnership signals a key step forward in Blueprint’s vision of how AI will reshape the airport shopping journey, evolving it from transactional retail into predictable, hyper-personalised and memorable traveller experiences.

“By uniting Blueprint’s strategic foresight with Indivd’s patented and GDPR-compliant AI technology, we have implemented a powerful capability; tracking and predicting shopping behaviour and turning findings into actionable recommendations for airports, retailers and brands,” commented Blueprint partner Karl Walter.

“The best part is that this set-up is easy-to-use, cheap to run and comes with the highest degree of accuracy.”

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Analysis: The outlook for Europe’s airports amid slowing passenger spend
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Analysis: The outlook for Europe’s airports amid slowing passenger spend

New forecasts from Blueprint, backed by data from ACI, show that growth in passenger spend at European airports will lag behind the rest of the world in years to come. Blueprint assesses the implications in this feature, the first in a series in association with The Moodie Davitt Report, and considers how airports, retailers and brands can collaborate to lift the customer experience and arrest stagnating spend levels.

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Blueprint and Rud Pedersen Group study highlights geopolitics as a ‘defining megatrend’ reshaping travel retail
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Blueprint and Rud Pedersen Group study highlights geopolitics as a ‘defining megatrend’ reshaping travel retail

Ongoing geopolitical tensions are placing growing pressure on the travel retail industry, driving disruptions in passenger flows, regulatory frameworks, currency stability and logistics, according to a new study by Blueprint and Rud Pedersen Group.

The two consultancy firms have joined forces to provide brands, airports and retailers with a strategic approach to building resilience and adapting to today’s volatile environment.

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Blueprint celebrates major milestone with Gazelle Award
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Blueprint celebrates major milestone with Gazelle Award

Copenhagen business development consultancy Blueprint has been honoured with the prestigious Gazelle award from Danish financial newspaper Børsen.

The prestigious recognition is awarded to only 0.9% of Danish-registered companies based on six financial and growth-related criteria. Established in 1995, the distinction is granted exclusively to high-growth companies and cannot be applied for.

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AI transforms retail loss prevention at Amsterdam Schiphol
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AI transforms retail loss prevention at Amsterdam Schiphol

An AI-powered theft detection system at Amsterdam Schiphol Airport has recovered over €163,000 (US$172,000) in retail sales between April and September 2024, based on more than 50 in-store theft detections. The groundbreaking system, developed by Veesion and implemented by TRSS, sets a new standard for retail security in the travel sector.

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Video Interview: “Digitalisation and AI will fundamentally reshape travel retail” says Blueprint
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Video Interview: “Digitalisation and AI will fundamentally reshape travel retail” says Blueprint

During the TFWA World Exhibition in Cannes (30 September to 3 October), Blueprint Partners’ Karl Walter, Thomas Kaneko Henningsen and Sonja Soskic joined The Moodie Davitt Report Senior Reporter Ameesha Raizada for an exclusive interview. 

The trio highlighted Blueprint’s collaborative approach to helping airports, operators and brands navigate market shifts, as well as the importance of understanding new consumer groups such as Gen Z and Alpha. 

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